Privacy Policy
Last updated: 6 February 2026
1. Introduction
Usermode ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
We are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Request information about our services
- Register for a demonstration or consultation
- Subscribe to our newsletter
- Contact us via our website or email
- Enter into a contract with us
This information may include your name, email address, telephone number, company name, job title, and any other information you choose to provide.
Technical Information
When you visit our website, we may automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, and information about how you interact with our website.
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our services
- Respond to your enquiries and provide customer support
- Send you marketing communications (where you have consented)
- Improve and personalise your experience on our website
- Analyse usage patterns and trends
- Comply with legal obligations
- Protect against fraudulent or illegal activity
4. Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases:
- Contract: Processing necessary for the performance of a contract with you
- Consent: Where you have given clear consent for us to process your personal data
- Legitimate Interests: Processing necessary for our legitimate business interests, where those interests do not override your rights
- Legal Obligation: Processing necessary for compliance with a legal obligation
5. Data Sharing and Disclosure
We do not sell your personal information. We may share your information with:
- Service Providers: Third-party vendors who assist us in operating our business (e.g., hosting providers, analytics services)
- Professional Advisers: Lawyers, accountants, and other professional advisers
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets
6. International Data Transfers
Your information may be transferred to and processed in countries outside the United Kingdom. Where we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner's Office (ICO) or transfers to countries with an adequacy decision.
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The retention period may vary depending on the context and our legal obligations.
8. Your Rights
Under UK data protection law, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your personal data
- Right to Restrict Processing: Request limitation of processing
- Right to Data Portability: Request transfer of your data
- Right to Object: Object to processing based on legitimate interests
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us using the details provided below.
9. Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how you use our website. You can control cookies through your browser settings. For more information, please refer to our Cookie Policy.
10. Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Usermode
Email: privacy@usermode.ai
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. The ICO can be contacted at ico.org.uk.