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Data Intelligence

Customer 360 Architecture

The technical blueprint for building a unified customer view.

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Customer 360 Architecture

The blueprint for unified customer data

6
Core data sources
1
Unified view
Real-time
Data synchronization

Key Points

01

CRM

Contact and account data

02

Support

Ticket history and sentiment

03

Billing

Revenue and payment data

04

Product

Usage and engagement data

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Sources

  • Gartner CDP Architecture Guide
  • Salesforce Customer 360 Study
  • Segment CDP Report 2025

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